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We’ve all heard the story of the Golden Egg and imagined, if only for a few seconds, what life would be like with a never-ending source of wealth. This story is about how The Golden Egg Principle is the key to your business and, ultimately, a story about leadership. 

Once you discover the magic (which really isn’t magic but a very good idea) behind The Golden Egg Principle and grasp the concepts set down here, you will undoubtedly take your business and career to new heights.  Heights that you thought were previously unachievable, much like an endless source of gold.


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